Since displays are the visible components, many people tend to pay more attention to them when they want to install a digital signage system. However, digital media players happen to be the heart and soul of each system. They are used to determine the speed, quality, and reliability of content used by the deployer to attract new and inspire loyal clients through marketing.
Although low-cost players can seem appealing when you have a tight budget or many sign locations, it’s important to ensure that the players you choose can accommodate your location, content, and security requirements. Be sure to explore the different levels of media players as this will help you to select an appropriate device. You also want to ensure that the media player you choose will not only be useful today but also in the next couple of years.
Here are key pointers that you can consider as you decide on your digital media player. Why not try these out!
Content to display
One main factor you must take into account when it comes to digital players is the content you intend to display on the digital signage. Choosing a wrong player will result in low image quality, video playback problems like skipping videos, freezing or inability to play content, and resolution issues. A visual experience that is disruptive frustrates customers and could reflect negatively on your brand. Processing power is the key to success. The more the functionality you desire (such as high-quality screen resolution, video and moving images, multi-zone applications) the more the processing power the player should have.
Number of displays and where to locate them
When looking at a single-site large scale deployment such as a large public venue or casino comprising of dozens of displays, it’s important to consider a site server. Site servers let you download your content into them once and then it feeds each player with the same information. You will not only save on bandwidth but also let solution providers offload some processing requirements while reducing your processing power needs at an individual player level. This allows you to use embedded chip players that are less expensive.
If you need additional hardware
Whether you plan to integrate additional hardware or not, this decision will have an impact on the media player choice. Today, digital solutions use various kinds of devices such as proximity sensors, lift triggers, touchscreens, printers, speakers, keyboards, amplifiers and cameras that can display clients on the screen. With all these, you will need a media player that can connect with the other device drivers. Note that embedded chip players and Android have limited driver support, meaning your considerations should be standard or general performance players.
When considering the components of a digital signage system, it’s crucial that you take into account the media players that will help you drive all your content. These factors we have discussed need to come first before you can consider cost. By taking the time to understand the various options you have, it will be easy for you to benefit immensely from your hardware investment. Your content will be delivered reliably and consistently, with the quality customers expect from your brand.