Eight Significant Trends in Plastic Card Mailers

anastasya 05/01/2022

Direct response research experts Who’s Mailing What! recently shared insights on the state of direct mail in 2021 and trends to look out for in 2022. Below are eight major compiled highlights of their findings:

  1. Postcards, such as the plastic card mailer, have been continually rising in popularity over the last 12 years, while both envelopes and self-mailers drop in usage.
  2. Postcard copy, sentences, and paragraphs are getting shorter and more concise.
  3. Direct mail postcards are integrating with digital, through social media profile links, QR Codes, or website visits.
  4. Companies of all ages are using direct mailers as a part of their marketing mix.
  5. Direct mail is integrating with cutting edge technology, from variable data printing and QR Code integration to triggered events and voice-activated calls to action.
  6. Specialty branding features like a plastic card mailer, scent, or AR are being used to boost response rates.
  7. Better segmentation

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Business & Human Rights Resource Centre

anastasya 22/11/2021

She is a 2015 graduate of Jackson State University where she earned a double major in Journalism and English. Founded forty six years ago, WLOK is Memphis’ first Black-owned radio station and the city’s solely Black-owned FM radio station. Get the latest native business news delivered FREE to your inbox weekly. Between the reported uptick in eviction filings and rising hire costs, families are struggling to search out an inexpensive place to reside. Mark Stapp, the director of the Master of Real Estate Development program at ASU’s W. P. Carey School of Business explains why coverage changes are needed to handle this rising disaster.

Consumer confidence dropped four.6 per cent to 93 points, the most important weekly decline since late-March. Opinion pieces, interviews and blogs from throughout the business and human rights motion. PTT Oil and Retail Business Plc , Thailand’s largest oil dealer by volume, aims to extend its …

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